Drafting Newspaper Advertisement

We did two drafts of the print advertisement, this is the final draft.












This was the very first draft of the print advert, we decided it did not connote the theme of the documentary and looked unprofessional.

This was the drawing of our Print advertisement we produced.

Newspaper Advertisement Production

This is our final print advertisement.

Print Advert Production from sophiemoran

Code and Convenions of Newspaper Advertisments

Recording and Editing Radio Trailer

This is a Slide Share to show how we edited the documentary.

Scripting Radio Trailer

RADIO TRAILER:

'My favourite pair of shoes is a pair of boots'

v/o: Has your favorite pair of shoes ever damaged your feet?
 

'I had an accident with feet 20 years ago, I fell off a step and my foot went the other way.'

v/o: Shoes are a world wide phenonam, but for some people they are an addiction

'I've got a funny little thing where I kind of hide shoes, I've got them stuffed in all sorts of draws and cupboards'

v/o: Buckle up and get ready for Well Heeled, Thursday 7pm, Channel 4.

Codes and Conventions of Radio Trailers

Voice over Recording

We had to record the voice over twice. This was the first time we recorded the voice over.

Then we re-recorded the voice over using a different person, we thought this sounded more professional.

Scripting Voice Over

VOICE OVER FOR DOCUMENTARY:

In this lesson, all three of us sat down and decided where the best place for the voice over would be, and we decided that we would put it over the opening sequence to introduce the documentary, and then we would then collect a montage of our own pictures that we collected to introduce each of the main interviews, we did this throughout.



v/o: Everyone has their favorite pairs of shoes and with over 43 million pairs of shoes sold each year in the UK alone thats hardly suprising. For some people these every day nessesities can be a painful experience, but for others it can become an addiction.


v/o: Shoes are not always just for looking stylish some peoples footwear is esencial for their workplace


v/o: With an ever increasing market the public have more choice over where to shop, so how are retailers competing to keep their customers coming back?

v/o: Over recent years both independent designers and major shoe retailers have been producing more unique styles of shoes targeting a more specific audience as people try to find their own style

Editing

This is a slideshare of how we edited the documentary.

Edit Decision List

Logging Sheet

Filming

Filming from sophiemoran

Planning

Title Storyboard

Interview Questions

 Podiatrist Questions1. How long have you worked here?
2. What does your job entail on a daily basis?
3. What is the worst shoe related injury you have ever treated?
4. What are the best kind of shoes to wear to prevent damage to your feet?
5. What would you say are the worst kind of shoes to wear on your feet and why?
6. What are your favourite type of shoes and why?
7. How did you get into the profession of chiropody?
8. How many patients approximately do you see every month?
9. What kind of damage can shoes do?
10. What kind of treatments do you provide?

Older Person Questions
1. What is your favourite type of shoe?
2. How much would you pay for a pair of shoes?
3. How many pairs of shoes do you own?
4. Where do you usually get your shoes from?
5. What is your favourite shoe shop?
6. Tell us how the style of shoes you wear has changed over the years.
7. Do you find it difficult to get shoes that are suitable for you?
8. What were the styles of shoes like when you were a teenager?
9. What is your opinion on the different styles of shoes today?
10. Have shoes ever damaged your feet?

Shoemarket Questions
1. How long have you worked here?
2. What are your favourite pair of shoes you sell and why?
3. What is the age range of people who shop here?
4. How do you think the shoemarket compares with larger shoe retailers, for example schuh
5. What are your best selling pair of shoes?
6. How have the styles of shoes you sell changed over the years?
7. What is your opinion on the styles of shoes worn by teenagers today?
8. Do you think the shoemarket would ever consider stocking more alternative styles of shoes, for example, one off designs?

Shoe Designer Questions
1. How long have you been interested in drawing?
2. What made you want to get into drawing and designing?
3. What kinds of things inspire your designs?
4. Why did you start transferring your drawings onto shoes?
5. How many pairs do you produce each month?
6. What is your favourite pair of shoes that you have made and why?
7. Do you think you would pursue designing shoes as a long term career?
8. How much do you charge to hand design shoes?
9. Could you see yourself going into business with a larger shoe retailer?
10. Do you wear the shoes you design yourself?

Running Order

Documentary: Walk This Way (Working Title)

Channel: Channel 4

Scheduling: Thursday, 7:00-7:30pm

Duration: ­­28 minutes and 15 seconds

Voxpops about people’s favourite shoes.	10 seconds
Title sequence	10 seconds
Walking Cutaways and voice over	20 seconds
Debra Freckleton interview with cutaways	30 seconds
Joan Turley interview with cutaways	30 seconds
Cutaway of shoe tower with voice over	10 seconds
Claire Mcloughlin interview with cutaways	20 seconds
Phil Squires interview with cutaways	30 seconds
Montage of shop fronts	10 seconds
Ian Smith interview with utaways Shop front montage Grace Watts, Dr Martens interview with cutaways Natalie Warren interview with cutaways	30 seconds 10 seconds 60 seconds 30 seconds
5 MINUTES.
Archive footage of catwalk model struggling to walk in their shoes.	20 seconds
Interview with Joan Smalls and Kate Moss about walking in the extreme designer heels on the catwalk.	2 minutes
Stop motion video of all different kinds of shoes	30 seconds
Interview with psychologist about how shoes reflect your personality. Cutaway footage of different shoes to tie in with the interview.	1 minute
Montage of different ‘stereotyped’ people, focusing on their shoes.	20 seconds
Interview with Iron Fist and New Rocks shoes about alternative shoes and how they can reflect music taste and style.	2 minutes
Contrasting interview with Gucci about top designer shoes, with cutaways of catwalk shows and shoes.	5minutes
Image of the title of the programme	10 seconds
Advert break	2 minutes
Image of the title of the programme	10 seconds
Interview with Kurt Geiger on the changing fashions of shoes.	1 minute 10 seconds
Archive footage of 1950’s documentary on shoes	30 seconds
Interview with Schuh about the increasing demand for higher and higher heels.	1 minute
Montage of images of the damage heels do to feet with a short clip from a 70’s documentary on platform shoes. Voice over explains about the damage.	30 seconds
Interview with a doctor about the damage	1 minute
Archive of the damage done to Victoria Beckhams feet.	20 seconds
Interview with Victoria Beckham in her closet, with her collection of shoes	4 minutes
Montage of the progression of heel heights	30 seconds
Interview with Clarks about how you can achieve style without damaging your feet	3 minutes
Rolling credits	45 seconds

Research For Documentary

Primary Research:

We found people to interview by calling up different places and asking them to be interviewed we called; Shoe Market, Dr Martens, Martins Lane Podiatrist, Clarks, University of Liverpool, Liverpool John Moores University, Pavers Shoes, Vans Store and many more. We also asked people we knew to be interviwed, for example, Phil Squires, Joan Turley.



Secondary Research:

Below is a list of archive material we found whilst researching our documentary. We will use the footage in our 5 minute documentary:

-Shoes song
http://www.youtube.com/watch?v=wCF3ywukQYA

- Wizard Of Oz - Shoe Scene
http://www.youtube.com/watch?v=ooM-RGUTe2E

- Kurt Geiger Adverts
http://www.youtube.com/watch?v=6GqPILgHAI4

- Paolo Nutini - New Shoes Song
http://www.youtube.com/watch?v=YHgNpto9ooY

- Confessions Of A Shopaholic - Fight Scene
http://www.youtube.com/watch?v=npFBRp716Qw

- How Nike Trainers Have Changed Over The Years
http://www.youtube.com/watch?v=D-8G24Clvck

- Shoe Fight Scene From The Hannah Montana Movie
http://www.youtube.com/watch?v=q5c-vsPcl7k

- Skate Shoes Advert For Vans
http://www.youtube.com/watch?v=rNBi_rSUxLM

Formal Proposal For Documentary

Topic: Shoes

Type of Documentary: Mixed, Multi-stranded and closed

Style of Documentary: Informative and entertaining

Channel and Scheduling: We have chosen to show the documentary on Channel 4 at 7.00pm. We are planning to place to programme after the popular soap Hollyoaks in the hopes of inheriting the audience.

Target Audience: Mainly female audience, however it will target males aswell, 16-30

Primary Research:

Secondary Research:

Narrative Structure: Non-linear

Content: Voxpops, video interviews, archive footage, the changing styles of shoes and how shoes represent personality.

Resources required: Camera, microphone, tri-pod, telephone, voice recorder and lighting.

Brainstorm of Documentary Content

This is a brainstorm of the pssoible content for our documentary.

Questionnaire Results

Questionniare

 

 

 

 

 

 

 

 

 

 

Brainstorm of Documentary Ideas

This is a spider diagram of ideas for our documentary that we made in class.

TV Scheduling

TV Scheduling on Prezi

Evaluation

This is the evaluation of the preliminary task.



The positioning of the interviewee's body was incorrect and they kept moving so this meant that the audiences eyeline kept changing. The rule of thrirds was used incorrectly and the camera was not steady. Also the shot type was incorrect and there were jump cuts due to lack of cutaway shots. The ending of the documentary cut too quickly and needed to fade. The mise - en - scene and the music did not link to the topic and the music was too loud in parts. The questions were not always clear and the order of the answers did not make sense. Overall, the documentary could be improved by following the rule of thirds method more closely, choosing a different location to film that links to the topic, keeping the interviewee and camera from moving, having proper cutaways to avoid jump cuts and using appropriate shot types.

'It's Good To Talk'

 

 

This is the finished 'It's Good To Talk' video for our prelimainary task.

Editing - Preliminary Task

Filming our Preliminary Task

Planning our Preliminary Task

Codes and Conventions of Filming and Editing an Interview

These are the codes and conventions of filming and editing an interview, in relation to In the Teeth of Jaws and The Simpsons 20th Anniversary.

Codes and Conventions of Documentary Genre

These are the codes and conventions of the documentary genre we discussed in class.

That Thing Lara Croft Documentary Analysis

This is the documentary analysis for That Thing Lara Croft

That Thing: Lara Croft on Prezi

True Norwegian Black Metal Analysis

This an analysis of documentary I chose myself.

Pearl Jam Twenty

This is a Glog to show my analysis of Pearl Jam Twenty, which is a documentary I chose to analyse.

Music Biz: The Marketing of Meatloaf Documentary Analysis

This is a Prezi to for the Marketing of Meatloaf documentary we watched in class.

Music Biz (Marketing of Meatloaf) Analysis on Prezi

The Devil Made Me Do It

Genre Analysis

This is a Slideshare presentation giving an introduction to documentaires.

Documentaries

View more presentations from sophiemoran.